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🎬 You Have Your Property Video, Now What?
Congratulations! You’ve taken a massive step towards modernizing your property marketing by creating a cinematic video for your listing. You’ve transformed static photos into an engaging, emotional tour that’s ready to captivate buyers.
But creating the video is only half the battle. 🚀
A powerful marketing asset is only effective if it's seen by the right people on the right platforms. To get the maximum return on your investment, you need a smart distribution strategy.
👉 Where should you post it? How should you format it?
Here’s your essential 7-step checklist to ensure your property video gets the views, engagement, and inquiries it deserves.
âś… Step 1: Supercharge Your MLS and Portal Listings
Why it matters:
The MLS is the foundation of your listing’s exposure. Portals like Zillow, Realtor.com, and Trulia often pull directly from it.
How to do it:
- •Upload your video to YouTube or Vimeo to get a shareable link.
- •Paste that link into the  “Virtual Tour” or “Video Tour” field in your MLS input form.
- •This automatically syndicates your video to major portals.
âś… Step 2: Dominate Social Media with Vertical Video
Why it matters:
More than 50% of video is watched vertically on mobile. Buyers are on Instagram Reels, TikTok, and Facebook Stories.
How to do it:
- •Reformat your property video into 9:16 vertical.
- •Showcase the best clips in the first 3–5 seconds.
- •Add bold overlays like “📍 New Listing in Austin, TX” or “Dreamy Backyard Alert ✨”.
âś… Step 3: Create a Permanent Asset on YouTube
Why it matters:
YouTube is the 2nd largest search engine. A proper upload is a long-term SEO asset.
How to do it:
- •Upload the full-length HD video to your YouTube channel.
- •Craft a descriptive SEO title: “Stunning 4-Bedroom Home for Sale in Scottsdale, AZ with Pool”
- •Add a keyword rich description with: Property features, Neighborhood highlights, Your contact info, A direct link to your website.
âś… Step 4: Make Your Website the Main Hub
Why it matters:
Your website is the only online space you fully control. Keep buyers on your turf.
How to do it:
- •Embed the YouTube video on the property detail page, below the image gallery.
- •Add a clear CTA button under the video: “Schedule a Showing” or “Request More Information”
âś… Step 5: Engage Your Warmest Leads with Email
Why it matters:
Your email list is a goldmine—past clients, prospects, and local buyers who already know you.
How to do it:
- •Send a “New Listing” email with: A clickable video thumbnail (with play icon) and A link to your website or YouTube.
- •Keep it visual and short.
âś… Step 6: Leverage LinkedIn to Build Authority
Why it matters:
LinkedIn isn’t just for networking—it’s for brand positioning with sellers, professionals, and investors.
How to do it:
- •Post the video to your feed.
- •In the caption, highlight your marketing strategy, not just the property.
âś… Step 7: Use It as a Powerful Follow-Up Tool
Why it matters:
A video link makes your follow-ups stand out and adds real value.
How to do it:
- •After a phone call with a buyer, send them the video link.
- •Add the video link to your email signature: “See My Featured Listing’s Video Tour 🎥”
🚀 Wrap-Up
By following this checklist, you’re not just “posting” a video—you’re launching a multi-channel marketing campaign.
The result?
- •More views.
- •More engagement.
- •More qualified buyer inquiries.
Start treating your videos as powerful marketing assets—not just add-ons—and watch your listings stand out and sell faster.
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7-Step Promotional Checklist:
Supercharge Your MLS and Portal Listings
Dominate Social Media with Vertical Video
Create a Permanent Asset on YouTube
Make Your Website the Main Hub
Engage Your Warmest Leads with Email
Leverage LinkedIn to Build Authority
Use It as a Powerful Follow-Up Tool
Wrap-Up